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PASS/FAIL – The Three Second Test πŸ•‘

How often do you wait for a website to load more than a few seconds? How much time to you spend looking up information on a website?

The truth is most people don’t spend much time reading or searching through websites. This principle of ecommerce is simple – if you cant find it, understand it,  or have it load in three seconds or less – you have lost your audience.

Find It

This could be as simple as finding store hours, contact info, a product, or  feature of your business.

Can a user find what they are looking for easily?

Do they have to click through several pages and read long paragraphs to find info they are looking for?

If it takes too long, you’ve lost your audience. They are spending their money on another website.

Understand It

Is your website easy to understand? Can a person find and digest the information you are trying to convey easily, or will they need to call for clarification?

Lots of websites bury critical information in lengthy paragraphs when the question could be answered in very few words, or with a picture.

Website visitors shouldn’t need to take more than a few seconds to find the information they seek, and it should only take a few seconds again to understand the message.

Is the language on your website clear for all audiences?


Here are just a few examples of factors that effect how your message is received and understood:

  • Native language
  • Knowledge of the subject
  • Age
  • Education level

High performing websites reduce communication barriers.

Website Speed & Load Time

The #1 reason why users leave a site is because it loads too slowly.

Google estimates on average that 25% of website visitors will leave a website if it takes longer than 3-4 seconds and over 50% for sites that take longer than 7 seconds to load.

Not every internet or cellular connection is lightning fast. Not every user has the latest and greatest iPhone or Google Pixel.

Don’t forget the users who are on older devices, smaller screens, and slower cellular connections.

Test your site here: testmysite.thinkwithgoogle.com

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