A Ferrari Without An Engine 🏎️

A Ferrari without an engine refers to a website that scores 100/100 on design and 0/100 on ecommerce. Simply put, these types of websites struggle to perform for a number of reasons. Great websites need to be a balance of design and ecommerce principles – the engine inside the car. Without an engine your car can’t move.

Ecommerce is all about the ability to transact on the internet. If users cannot transact – there is no commerce.

1.25% Conversion Rate 1.5% Conversion Rate
Bookings 500 700
Room Nights 1000 1400
Monthly Revenue $100,000 $140,000
Yearly Revenue $1,200,000 $1,680,000

That’s a yearly increase in revenue of


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