A Ferrari without an engine refers to a website that scores 100/100 on design and 0/100 on ecommerce.
The beautiful Ferrari is of course – website design
The ENGINE – ecommerce
Simply put, design-only websites struggle to perform for a number of reasons in terms of SEO and ecommerce. To have a high-performing website there needs to be a balance of design, search engine optimization, and ecommerce principles – the engine inside the car. Without an engine your car can’t move.
SEO is focused around exposure and getting customers to your website.
No customers. No sales.
Ecommerce is all about the ability to transact quickly and easily on the internet.
If users cannot transact – there is no commerce.
Below is a simplified example of the power a small increase in website conversion can produce enormous results in transaction volume and online revenue.
|1.25% Conversion Rate||1.5% Conversion Rate|
That’s a yearly increase in revenue of
Office: San Clemente, CA
I have always been intrigued by the power of the internet and built my first website at the age of 12. Since then, my career has grown in the realm of ecommerce and hospitality with one focus – taking websites to the next level.
– Erik Jacobson