A Ferrari without an engine refers to a website that scores 100/100 on design and 0/100 on ecommerce. Simply put, these types of websites struggle to perform for a number of reasons. Great websites need to be a balance of design and ecommerce principles – the engine inside the car. Without an engine your car can’t move.
Ecommerce is all about the ability to transact on the internet. If users cannot transact – there is no commerce.
|1.25% Conversion Rate||1.5% Conversion Rate|
That’s a yearly increase in revenue of
Office: San Clemente, CA
I have always been intrigued by the power of the internet and built my first website at the age of 12. Since then, my career has grown in the realm of ecommerce and hospitality with one focus – taking websites to the next level.
– Erik Jacobson