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TripAdvisor Ranking Algorithm

Learn what’s important in the TripAdvisor algorithm so you can improve your ranking and drive more bookings.

1. Quality of your reviews

It’s a 5 star rating scale in half-star increments. The higher your review scores, the better your ranking will be. Focus on great service and cleanliness. The 5 categories you are rated in are:

  1. Overall Score
  2. Location
  3. Cleanliness
  4. Service
  5. Value

2. Quantity of reviews

It’s all about consistent credibility. If you have 1 review that’s five stars that’s great, but it’s only one person’s opinion of your hotel.

A hotel that has 50 five star reviews has a lot more credibility than a hotel with just one. This certainly carries a lot of weight in TripAdvisor’s ranking algorithm. Having high scores consistently is key.

3. Recency of reviews

How your hotel operated years ago, is some testament to how it might be to stay at the resort currently, but you know how things change. People change… the hotel has changed.

Recency shows people what is happening at your hotel now. I want to know how people are ratings are just before my stay because that best predicts what I am going to experience when I visit the hotel or resort.

4. Consistency

TripAdvisor.com only discloses the first three points here as part of their algorithm, but I’m going to tell you otherwise. Consistency counts and in a big way.

Having volatile reviews in the extremes is not how you are going to improve your scores or ranking. I’m talking about getting lots of one star reviews and 4 or 5 star reviews. Or having great reviews half of the year and poor reviews in other months.

What do your reviews look like over the last few years? Are there a lot of up years and down years?

My point is that hotels and resorts with consistently good overall reviews will rank higher than properties that are all over the map.

  1. Hotel 1 – consistent reviews the last 10 years with an average rating of 4.5
  2. Hotel 2 – below average reviews with some highs and lows the last 10 years. The last 6 months, reviews have all been five star.

Which hotel has more credibility? The hotel that’s consistently been 4.5 stars for the last 10 years.

The hotel that’s consistently been 4.5 stars for the last 10 years.

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